Search results for "Media relations"
showing 10 items of 11 documents
Dependency in consumer media relations: an application to the case of teleshopping
2006
This paper analyses the teleshopping issue in terms of the Media Dependency Theory. The objective is to verify whether dependency relations between television shoppers and the television medium and television shopping are key variables to explain watching and buying behaviour. A model is proposed that integrates the dependency-viewing-purchase relation, tested on a sample of Spanish television shoppers. The results of the study confirm the direct relationship between the antecedents of dependency, dependency and future intentions of behaviour. Copyright © 2006 John Wiley & Sons, Ltd.
Social Media as Public Sphere: A Stakeholder Perspective
2016
Purpose This paper aims to examine major stakeholders’ communication preferences in eParticipation initiatives and discuss how this affects the public sphere. Despite the potential of social media, it has proven difficult to get people actively involved in the decision-making processes. There is a need for more research on how stakeholders manage and use social media to communicate. Design/methodology/approach The study was conducted as a qualitative case study. Data sources include interviews, social media content, document analysis and field notes. Findings Communication preferences of stakeholders vary according to their salience level. Stakeholders with higher salience are less likely …
Analyzing the strategies used in media discourse management
2015
Digital economy is based on digital revolution and information management that gave rise to the new media image in the era of globalization. Media and media discourse management is a completely new concept for establishing innovative relations between manufacturer and consumer. The subject of interest of the present article is the analysis of the existing strategies in media discourse management. The introduction concerns the etymological meanings of the notion of discourse and its application. The main objective of the study is to reveal the capacity of media discourse management in expanding the consumers’ cognitive resources and maintaining stable information links in everyday life. The …
News Management as News
2005
Abstract This paper argues that the widely noticed increase in news reports about news management, government publicity and media relations must be seen as a logical outgrowth of a new, modernized and media-centred approach to policy-making and campaigning. It offers a systematic introduction to the concepts of media politics and metacoverage, develops a theoretical model to examine their relationship and applies it to the political communication dynamics of Great Britain. This paper breaks new ground in two respects: it broadens our understanding of what counter-measures media professionals take in response to political news management, and it lays out a comprehensive theoretical scheme of…
Media work in change: Understanding the role of media professionals in times of digital transformation and convergence
2017
© 2017 John Wiley & Sons Ltd. This article discusses media work and the changes that have swept the media industry from the vantage point of professionals working in media companies and organisations. The concept of media work guides towards new understanding about the media industry and media professions under digital transition. Media work indicates a move towards more diversified job tasks, closer cooperation among different media professions, increased commercial thinking, and interaction with audiences.
Under What Conditions Do the News Media Influence Corporate Reputation? The Roles of Media Dependency and Need for Orientation
2010
Previous research has assumed uniform effects of the news media's influence on corporate reputation. This study uses theories of media system dependency and ‘need for orientation’ to examine contingent conditions affecting the degree of the media influence. Our integrated measurement approach gauging media coverage and stakeholder evaluations on the same dimensions of reputation furthered the methodological approach to this research area. We found that stakeholders depend more on the news media to learn about reputation dimensions that are difficult to directly experience or observe and for which the news media are the main source of information.
Today's news — tomorrow's context: A dynamic model of news processing
1997
We are proposing a feedback model of news processing, assuming that news reception is guided by media input as well as by existing cognitive structures. However, these structures are in turn shaped by former media coverage. In our study we examine viewers’ processing of TV news, comparing objective news content (content analysis) to subjective meaning of news stories (viewer interviews). Results show that viewers interpret information about new events in the context of past events, themselves mainly a reflection of former media coverage.
The interplay between media-for-monitoring and media-for-searching: How news media trigger searches and edits in Wikipedia
2016
This study investigates how traditional news media and Internet services have become entangled in recipients’ habits of gathering information on current topics. Push media enable citizens to scan the issue environment while pull media enable them to seek out in-depth information if information needs have been elicited. Furthermore, content quality in many pull media may increase when more users generate content, removing flaws and adding information. We expected that TV and newspaper coverage of an issue will lead to increases in (a) searches for and (b) user edits in related articles in the online encyclopedia Wikipedia. Our findings reliably support the hypotheses, but the extent to whic…
The Legitimacy of the Media Industry – What do Advertisers Expect?
2013
AbstractAs the media industry is globally affected by changes, we fill a gap that exists in understanding stakeholders’ expectations about the future of media by examining the perceived legitimacy of the media industry through advertisers’ expectations. Expectations contribute to stakeholder assessments and behavior, and unmet expectations may hinder organizational legitimacy. The qualitative study consisted of interviews of the 10 biggest media advertisers in Finland and social media observations. The results show that both traditional and new expectations may pose threats to the legitimacy of media, calling the industry to engage the central stakeholders in future planning and scenarios.
Media relations after the introduction of social media
2010
In the light of the popularity of social media on one hand, and the contradictive relationships between journalists and public relations practitioners on the other hand, the thesis studies media relations after the introduction of social media. The study focuses on media relations in Estonian public relations scenery. The research answers to the questions: - What are media relations today? - What are the functions of social media and media relations in organizational communication? - Have media relations changed with the introduction of social media? - What is the future of media relations? The research was carried out by using qualitative methodology. Semi-structured interviews were used t…